It conveys the same idea in different languages is the biggest challenge for the international versions of Gizmodo. “It is important that the posts be contextualized in each of the local versions, to have meaning for their readers. Sometimes a joke that fits very well in the page of Spain would never not in the Gizmodo Germany,” says Gaby Darbyshyre, vice president of the company holding the rights of the blog. According to her, the production of posts exclusive locations of the sites revolves around 40% of the total published, the rest being composed of translations of the content of the American Gizmodo.

To seek the maximum possible fidelity to the original version of the blog, Brian Lam, editor of gizmodo.com, says he is keen to know who they are close to the bloggers who write for local versions. “I was anxious to hear the editor of the page Brazilian. It is important to someone we trust, giving hope that the face to the blog.”

Who took the initiative to create a Brazilian version of Gizmodo was the virtual store specializes in computer mice (www.mouses.com.br), and their directors who are contratarão the team that writes the posts in Portuguese.

“We chose the editor of the page, but still we can not disclose his name. He will work with two reporters, and they will have with three professionals in the technical area to take care of the site,” says Cesar Lucchesi, one of the managers of mice.

According to him, the expectation is that the Gizmodo Brazil, to be launched in the first half of June, is among the country’s three largest blogging a year after its launch.

Technorati Tags: Brazil, Gizmodo, Gizmodo Brazil

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SAO PAULO, June 25 (Reuters) - The dollar closed in this fall Wednesday, breaking the psychological barrier of $ 1.60 for the first time since January 1999 in a session marked by the decision of the Federal Reserve to keep interest rate in the United States by 2%.
The North American currency fell 0.75%, to $ 1.591. The currency, which builds low of over 10% this year, closed at the lowest level since January 20, 1999.
The dollar operated much of the day above the floor of $ 1.60, but in the last hour of business, just before the Fed announcement, the floor was broken.
According Reginaldo Galhardo, manager of exchange of Treviso Corretora Exchange, the biggest expectation was to “break the psychological U.S. $ 1.60.” After the announcement of the U.S. central bank, sold the currency further.
The Federal Market Open Committee (Fomc, its Spanish acronym) of the Fed made it clear in your report that is quite concerned about the direction of prices in the United States, opening the possibility of interest rate increases in the future.
Greenwood noted that the differential between the rates charged internally and externally is not narrowed, maintaining the attractiveness of Brazil.
“We have expectations of more interest rate increases here and abroad they continue holding (interest),” completed.
According Marcelo Voss, chief economist at the brokerage Liquidity, the fact that the Fed show concern about inflation is more tranquility to implement its capital investor in emerging countries.
“The Fed has exactly the way that the market wanted, giving weight to inflation,” said the economist. “As you in theory reduces the potential for a stagflation, the logic is that the Fed vai not lose control … the more stable, less an aversion to risk.”
Voss also noted that in the coming days the market is to monitor and pass off “indicator for indicator”, giving special emphasis to oil prices that in record levels, has fuelled inflation.
Reinaldo Bonfim, director of the Pioneer Corretora, believes the trend of the dollar remains of falling. “In the house of $ 1.50 we are now left know what the floor. Where does that has floor.”
In the middle of the session, the Central Bank held an auction to purchase U.S. dollars on the spot market and set the rate of cut to $ 1.60 real.

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Fall in the price of the dollar, worries probloggers Brazilians. With the fall in the price of the dollar in the Real many bloggers are already rethinking their priorities facing the programmes of monetization. The payment in U.S. dollars made by Adsense is leaving many people nervous with the drop in earnings. To get an idea time ago the dollar was being quoted at over 2 dollars and is now worth 1.60 and apparently will drop more.

Technorati Tags: Adsense, American economic crisis, dollars, dollars falling, monetization

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